As we step into a new year, independent insurance agents in Minnesota have a unique opportunity to reflect, refocus, and reimagine the future of our industry. The start of the year isn’t just a calendar milestone, it’s a chance to reaffirm our commitment to the values that make independent agents indispensable: advocating for your clients, incorporating education into your agency routine to gain professionalism and skills, networking with other agents as a learning experience, and sharing the story of independent agents.

Advocacy: Your Voice Matters

The insurance landscape continues to evolve with regulatory changes, emerging technologies, and shifting consumer expectations. Our association remains steadfast in championing the interests and elevating the value of independent agents at every level—local, state, and national. This year, we will focus our efforts to ensure fair legislation, protect consumer choice, and preserve the integrity of the independent agency system. Your voice is powerful, and together, we can shape policies that strengthen our profession.

Education: Building Knowledge for Tomorrow

Knowledge is the cornerstone of success. In 2026, we’re evaluating our educational programs to help agents stay ahead of industry trends, compliance requirements, and innovative solutions. From specific training on digital tools to designation programs and niche programming, our goal is to equip you with the expertise needed to thrive in a competitive marketplace.

Networking: Connections That Count

Relationships drive business—and our association is committed to creating spaces where those connections flourish. This year, expect opportunities to engage with peers, carriers, and industry leaders through conferences, virtual meetups, and regional events. Networking isn’t just about exchanging business cards; it’s about building partnerships that fuel growth and collaboration.

Recruitment: Investing in the Next Generation

The future of our industry depends on attracting and retaining top talent. We’re launching initiatives to showcase the rewarding career paths available in the independent insurance agent realm.  This includes high school, community college and college/university involvement as well as outreach campaigns targeting young professionals. By investing in people, we ensure that independent agencies remain vibrant and innovative for years to come.

As we embark on this new year, let’s embrace the possibilities ahead. Together, we can strengthen our community, elevate our profession, and create a legacy of excellence. Here’s to a year of growth, connection, and success!  As always, feel free to reach out to me with any questions.  Cheers!